Since all but taking over online communication, social media has become a viable business tool as well. Social media is easy and affordable to use, and it allows access to vast numbers of potential new customers. While Facebook, Twitter, LinkedIn and YouTube are being used liberally by today’s businesses, there’s one exciting platform that isn’t seeing as much traffic: Snapchat.
Snapchat is one of the fastest-growing social media options with millennials. There are well over 100 million active Snapchat users, and over 70 percent are under the age of 34. Put quite simply, businesses looking to connect with this crowd should be on Snapchat.
Easy to Use
Snapchat works by providing an interface through which users can easily send photos and videos, or “Snaps,” to their followers. The media sent is only viewable for up to 10 seconds (the user gets to determine the length of the display). Afterward, it disappears forever. Multiple snaps can be strung together to create a “story” viewable for up to 24 hours.
Some other compelling Snapchat facts and stats include:
Growing Your Snapchat Network
Unlike Instagram and Twitter, hashtags aren’t enough to entice new followers. On Snapchat, users must find and add you. To add users, you must know their Snapchat names. Snapchat does not have native discovery capabilities. Gaining Snapchat followers requires using your company’s online presence – including your other social media accounts – to raise awareness about your Snapchat account. Here are some tips for getting the ball rolling:
Promote Actively. Promote your Snapchat account name within your other social media profiles as well as in email signatures, blog posts and on your website.
Use the “Add Me URL.” This feature allows for sharing a customized URL on other social media platforms. It lets users easily and rapidly connect with you.
Use this link and replace “username” with your business Snapchat account name:
Share Valuable, Compelling Content. Plan a content series that tells a story, teaches something new, allows users to play a game, or otherwise keeps them engaged.
Use Snapcodes. Grab your Snapchat QR code image as a cropped screen shot and use it within your other social media account profiles.
Getting active on Snapchat now can vault your business ahead of the competition on this fast-moving platform. If your company is ready to succeed on Snapchat, contact Network Essentials of Charlotte at (704) 206-8880 or firstname.lastname@example.org. We look forward to helping you succeed!