Whether or not you are concerned about making your website more secure, switching to an HTTPS security-encrypted web platform is still a good idea. Why, you ask? Because having that extra level of security for your browser and site visitors will increase your Google ranking. This is actually old news, and was announced on the Google Webmaster Central Blog back in August 2014, but bears repeating. But, those domain owners and webmasters without the “obvious” need for an SSL or Secure Socket Layer (now also knowns as Transport Layer Security, or TLS), such as with an ecommerce site, shopping cart page, or page where payment card information is handled haven’t felt the need to purchase the SSL security for their sites. Well, anyone with a domain that expects to rank well on today’s Web may want to rethink the overall importance of featuring HTTPS encryption, if they are handling or transferring any “sensitive or personally-identifiable information” at all.
The Argument for HTTPS
Since security is a stated top priority for Google, sites that feature HTTPS pages are receiving stronger rankings ipso facto, following the standards Google uses for their own proprietary sites. Google has said, in effect, “Those who make security encryption of web page data a top priority will rank on a scale closer to that of highly-authoritative sites, or those with lots of inbound linking.” That is the cumulative “present tense” effect since their August 2014 announcement when they referred to their HTTPS ranking as a “very lightweight signal…and carrying less weight than other signals such as high-quality content”. But, they added, “while we give webmasters time to switch to HTTPS,” implying that the ranking of HTTPS-encrypted websites will begin ranking on par with authoritative, well-linked-to websites in the future, i.e., right now.
How to Switch to HTTPS
This run-down on how to make the switchover from HTTP to HTTPS is for all of those who are familiar with how to do back-end work on a website. Others can forward these steps to their webmasters or programmers, if they are unfamiliar with or need a refresher on how to make the HTTPS/TLS switch.
Here are some Google tips on making TLS adoption a smoother process, and how to avoid making common mistakes:
For Further Help with the HTTPS Switch
If you need further advice on how to make your site into an HTTPS-encrypted one, Network Essentials is a proven leader in providing computer networking and IT consulting Charlotte. Contact one of our IT experts at (704) 206-8880 or send us an email at email@example.com today, and we can help you with all of your HTTPS/TLS adoption questions or needs.