Talking is still the preferred method to get a message to an audience, which is why live streaming and recording live streams for podcasts are incredibly popular! Podcasts are a simple way to reach an audience with a message, and the delivery can adapt to the listener’s lifestyle.
What is your favorite way to talk to your friends? It’s probably in person, which makes sense because face-to-face communication takes advantage of the most of your senses at once. Aside from the subtleties of the tone of the voices while talking, there are a number of ways to tell how your message is being received:
Is the best way to communicate with someone? Sitting down and having a one-on-one conversation is always best, but isn’t always possible. From this list, it’s clear that in-person communication involves more than just word choice and processing these words. Modern ways of keeping in touch vary, including:
Modern methods of reaching more than one person include the above, as well, but when a company – or just one person speaking on behalf of or as a brand – is trying to reach a larger audience, we’ve evolved from the days where a radio broadcast or television program are your only options. Aside from being the most expensive, radio and television are no longer the most efficient methods of mass communication. With the explosion of technology and the ways people choose to communicate, our choices seem endless.
Since the 2001 launch of the iPod, consumers have embraced the audio media file as a simple and straightforward manner to receive and digest information. Likewise, podcasts held major appeal to brands as a cost-effective channel to reach a large audience. What makes podcasts more attractive?
That first point is why podcasts are appealing to brands of all sizes – to record a “poor man’s podcast”, all that’s needed is an iPhone.
Recording a podcast on an iPhone will not produce quality sound, and a professional microphone is a smart investment.
One doesn’t need to be a tech expert to start a podcast – just the basics:
Now that the mechanics of creating and establishing a podcast are clear, the next steps involve:
The value an audience finds in content is what will keep the audience returning for future podcasts. Much like with a blog, how content is crafted and shared is critical to retain an audience, and grow a listener base. The upside of the podcast is the new reach potential: listeners who might not otherwise read a blog consume audio and can share a podcast they think others will find value in via digital channels, but outside of the blogosphere. The fastest way to lose listeners is to share content that has no value. The value of content is a direct correlation between the value of a brand or business.
Podcasting is akin to having a conversation with your listener, with the opportunity to talk to them, not at them.
Regular podcast listeners all agree why podcasts are a favorite: podcasts are easy to consume. Listeners can queue up a podcast in the car during a commute, on the treadmill at the gym, or in the shower during a morning routine. The beauty of a podcast is that listeners don’t need to be 100% focused on the act of listening to process the information. iPods, smartphones, tablets, and any combo thereof have really boosted the popularity of podcasting.
Make a plan and stick with it. The fastest way to lose listeners is to share content of little or no value, but the second fastest way is through podcast inconsistency.
A few final recommendations:
Coupling live streaming with podcasting is a great way to reach the maximum audience, and Charlotte-based Network Essentials can help you get started with their expert IT support and technology solutions.
More helpful how-to guides from Network Essentials: